Let the product lead
A restrained page structure gives product photography room to breathe. Expressive typography adds character without competing with specifications.
FORM / WORK
A website direction for a fictional contemporary furniture brand, built around product discovery and a clear enquiry journey.
THE DIRECTION
SPACE TO STAND OUT.
Original illustrative work by Sigma X. This is a fictional brief, not a commissioned client project or a report of measured results.
01 / THE BRIEFA CLEAR
A CLEAR
STARTING POINT.
Create a distinctive product-led website that helps someone understand the collection, compare useful details and enquire about the right piece.
Make browsing purposeful
Organise the collection by the way people shop: product type, dimensions and use. Put availability and material information beside the product.
Connect interest to action
Carry the selected product into the enquiry brief, so the visitor does not need to describe it again. Keep the mobile form short.
03 / THE OUTPUTWHAT THE
WHAT THE
DIRECTION COVERS.
- Collection landing-page direction
- Product-page content structure
- Responsive enquiry journey
- Typography and colour system
04 / BEFORE A REAL LAUNCHQUESTIONS
QUESTIONS
WORTH TESTING.
- Can a visitor find a suitable piece on mobile?
- Are dimensions, materials and next steps easy to find?
- Does the enquiry retain the product context?
YOUR AMBITION.
OUR NEXT BRIEF.
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