Start with a repeatable idea
A strong typographic treatment and a simple graphic device become the foundation. Recognition comes from consistent decisions across touchpoints.
BOLD / BY DESIGN
An original identity exploration for a fictional creative brand: bold type, a repeatable graphic device and a consistent visual language.
THE DIRECTION
ONE IDEA. EVERY TOUCHPOINT.
Original illustrative work by Sigma X. This is a fictional brief, not a commissioned client project or a report of measured results.
01 / THE BRIEFA CLEAR
A CLEAR
STARTING POINT.
Build an identity that can move from a website to a social campaign and a presentation without losing its character.
Give colour a clear role
Black and white carry information. Magenta carries expression. Yellow draws attention to a useful action, with legibility checked in context.
Design the everyday pieces
Test the identity on a campaign poster, a social asset and a presentation cover. A direction only becomes useful when people can apply it.
03 / THE OUTPUTWHAT THE
WHAT THE
DIRECTION COVERS.
- Identity direction and graphic device
- Type and colour relationships
- Campaign and social layouts
- Practical application guidelines
04 / BEFORE A REAL LAUNCHQUESTIONS
QUESTIONS
WORTH TESTING.
- Does the identity remain recognisable at small sizes?
- Can essential information be read clearly?
- Can another designer apply the system consistently?
YOUR AMBITION.
OUR NEXT BRIEF.
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